The North American International Auto Show opens to the public …
ALERTS
This year's auto show is a big one for Buick as the brand makes…
There's a sexy new sports car on display at the auto show. It's…
Inside the auto show, it's all about the cars, but outside it's…
.t_20120110163323_60_45.JPG "Ford Unveils New Sedan in Effort to Revive Lincoln"){kind=small}
Ford on Tuesday pulled the wraps off an MKZ sedan that is close…
Cobo Center's massive makeover won't be completed for another …
Chevy Hopes to Hook Entry Level Drivers with the Sonic
Updated: Tuesday, 10 Jan 2012, 7:20 AM EST
Published : Monday, 09 Jan 2012, 10:03 PM EST
DETROIT (WJBK) -- The Chevy Sonic RS is hatchback only. The lamps are unique to the RS, including a fog lamp. It features 17 inch aluminum wheels and dual exhaust.
Inside is a sporty leather package and a flat bottom steering wheel.
"We have three trim level steps. RS will be top of the line," said Dora Nowicki with Chevy Sonic Marketing.
Chevy says they designed the car for people that want to show personality, but still want fuel economy.
The Sonic line is a very important one to Chevrolet.
"The whole Sonic line to Chevrolet is the entry point into our car portfolio. From Sonic and Spark, you go into Cruze and up the later into Malibu," Nowicki explained.
That is a very important concept to any carmaker. When entry level drivers like your car and become loyal, they're going to continue to buy your brand and move up to bigger and better vehicles. It could be worth as much as a quarter of a million dollars during the life of a single driver.
Dates: |
Advertisement
Advertisement