Super Bowl Auto Ads Score with Patriotic Message

(Newscore) - Automakers used America's biggest stage to paint their cars red, white and blue as they drove home a message of economic patriotism, the New York Post reported Monday.

Hip-hop icon Eminem was an unexpected star of the ad wars, doing two high-profile spots -- including a stirring Chrysler ad titled "Imported from Detroit."

"Chrysler's ad will actually make people consider buying a Chrysler," said Ian Schafer, CEO of Deep Focus, a marketing agency in Manhattan, N.Y.

Even German-based BMW got in on the act, reminding viewers of its US plants with the line "Designed in America, built in America."

Jeep and Ford also ran spots touting their domestic ties.

"It's the perfect event to fly the flag," said branding guru Dean Crutchfield. "Straight to the heart. America at her best."

The NFL scored its own advertising touchdown with a buzz-worthy spot that superimposed gridiron jerseys on America's favorite TV families -- from the "Brady Bunch" to "The Simpsons."

The NFL was aiming for warm and fuzzy, and it turned out that the league can certainly use it after its monumental snafu where 400 ticketholders missed out on seats at the game.

"Seinfeld" wore Giant gear, while "Friends" and "The Sopranos" went Gang Green in the minute-long spot. The cast from Wisconsin-based "Happy Days" donned Packer green.

But several star-studded ads fell flat, including a spot for Snickers featuring Roseanne Barr and Richard Lewis that failed to live up to the buzz of last year's Betty White ad, The Wall Street Journal reported.

Some ads featuring Super Bowl ad icons, such as CareerBuilder's chimpanzees and the GoDaddy.com girls, felt stale, ad executives told the newspaper.

SOURCE LINK: http://www.nypost.com/p/news/national/the_patriots_win_88stdMYuCHJbUS0vj8W92H