DETROIT (WJBK) -- We make a lot of great products in the U.S. Watches aren't normally on that list, but a company called Shinola is trying to change that by making their watches in Detroit, and they're hoping to revolutionize the industry.
"The idea of made in Detroit, watches made in Detroit, there was a lot of raised eyebrows," said Heath Carr.
Carr and his partners knew exactly what they were doing. They wanted to create a line of high quality products that showcased American innovation and talent.
"Detroit kept coming to the top of the list because of its history in manufacturing," Carr said.
However, the people of Detroit are the ones who really sealed the deal.
"We fell in love with the city. Everybody we ran into said how can I help? And that was a big part of our decision to be here," Carr explained.
Shinola is based inside Detroit's College for Creative Studies and employees about 20 people -- a number that is expected to more than double within the next few months.
The company sponsors CCS classes, brings in interns and has even hired students as designers.
"It's something where we can capture that local talent and keep it local," said Carr. "We'll have leather goods, journals, bicycles, watches."
Every item proudly representing the city that started it all.
"This is the place we want to be," said Carr.
Shinola's watches are scheduled to hit the market next spring and a limited number of bikes are available for purchase now.
Thursday, May 16 2013 9:04 PM EDT2013-05-17 01:04:18 GMT
13 people were shot in Detroit in just 24 hours, five from one block, including a woman who was just hours away from a kidney transplant. She did not survive.
13 people were shot in Detroit in just 24 hours, five from one block, including a woman who was just hours away from a kidney transplant. She did not survive.
Thursday, May 16 2013 8:23 PM EDT2013-05-17 00:23:43 GMT
54-year-old Almeter Walls was set to have a transplant surgery on Thursday, but instead she is dead. We're told she was shot when a neighborhood argument ended in gunfire. The shooting also left four others wounded.
54-year-old Almeter Walls was set to have a transplant surgery on Thursday, but instead she is dead. We're told she was shot when a neighborhood argument ended in gunfire. The shooting also left four others wounded.
Wednesday, May 15 2013 9:01 PM EDT2013-05-16 01:01:40 GMT
Recess at Academy of the Americas in southwest Detroit is 20 minutes out of the day where all kids have to do is play, and that time is more valuable than you think.
Recess at Academy of the Americas in southwest Detroit is 20 minutes out of the day where all kids have to do is play, and that time is more valuable than you think.
Sunday, May 19 2013 10:03 PM EDT2013-05-20 02:03:31 GMT
A trip to Subway turned into a nightmare for an elderly Berkley couple Friday afternoon in Commerce Township. Oakland County Sheriffs say a man left his 74 year-old wife in the car, while he ran inside
A trip to Subway turned into a nightmare for an elderly Berkley couple Friday afternoon in Commerce Township. Oakland County Sheriffs say a man left his 74 year-old wife in the car, while he ran inside
Sunday, May 19 2013 9:08 PM EDT2013-05-20 01:08:52 GMT
It's National Boating Safety Week - a good time to learn about new boating safety regulations. Macomb County Sheriff Anthony Wickersham talked with Fox 2 about what boaters need to know.
It's National Boating Safety Week - a good time to learn about new boating safety regulations. Macomb County Sheriff Anthony Wickersham talked with Fox 2 about what boaters need to know.
Sunday, May 19 2013 8:54 PM EDT2013-05-20 00:54:31 GMT
Four people were shot and injured Sunday outside a house on Lakepoint in Detroit. The shooter, in a gold truck, is still on the loose.
Four people were shot and injured Sunday outside a house on Lakepoint in Detroit. We're told a group of 10 people were drinking and partying outside the house when a gold truck rolled down the street and started firing.
Sunday, May 19 2013 1:52 PM EDT2013-05-19 17:52:35 GMT
Authorities have identified a 20-year-old man they've arrested in the firebombing of the suburban Detroit home of an heir to the Art Van Furniture business.
Authorities have identified a 20-year-old man they've arrested in the firebombing of the suburban Detroit home of an heir to the Art Van Furniture business.
Let It Rip Weekend: Doggy Insurance, Pit Bull Bans & $15 Minimum Wage
Sunday, May 19 2013 10:33 AM EDT2013-05-19 14:33:58 GMT
This time we're talking about a new requirement in Royal Oak that has some dog owners taking out $1 million insurance policies on their pooches. Plus, Waterford Township is considering repealing their
Should owners of dangerous dogs have to take out $1 million insurance policies? Are pit bull bans a good idea? Plus, should the minimum wage be raised to $15 an hour?
Sunday, May 19 2013 12:01 AM EDT2013-05-19 04:01:16 GMT
It was supposed to be their big night, but prom turned into a big headache for teens from a local high school. Police showed up to crack down on an unauthorized limo service.
It was supposed to be their big night, but prom turned into a big headache for teens from a local high school. Police showed up to crack down on an unauthorized limo service.
Friday, May 17 2013 11:55 PM EDT2013-05-18 03:55:04 GMT
"We intend to build cars in North America for [the] North American market, build cars in Europe for the European market and build them in Asia for the Asian market," said Don Graunstadt.
"We intend to build cars in North America for [the] North American market, build cars in Europe for the European market and build them in Asia for the Asian market," said the CEO of North American Operations for the electric car company.
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