DETROIT (WJBK) -- We make a lot of great products in the U.S. Watches aren't normally on that list, but a company called Shinola is trying to change that by making their watches in Detroit, and they're hoping to revolutionize the industry.
"The idea of made in Detroit, watches made in Detroit, there was a lot of raised eyebrows," said Heath Carr.
Carr and his partners knew exactly what they were doing. They wanted to create a line of high quality products that showcased American innovation and talent.
"Detroit kept coming to the top of the list because of its history in manufacturing," Carr said.
However, the people of Detroit are the ones who really sealed the deal.
"We fell in love with the city. Everybody we ran into said how can I help? And that was a big part of our decision to be here," Carr explained.
Shinola is based inside Detroit's College for Creative Studies and employees about 20 people -- a number that is expected to more than double within the next few months.
The company sponsors CCS classes, brings in interns and has even hired students as designers.
"It's something where we can capture that local talent and keep it local," said Carr. "We'll have leather goods, journals, bicycles, watches."
Every item proudly representing the city that started it all.
"This is the place we want to be," said Carr.
Shinola's watches are scheduled to hit the market next spring and a limited number of bikes are available for purchase now.
Wednesday, May 22 2013 2:28 AM EDT2013-05-22 06:28:15 GMT
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
Monday, May 20 2013 11:08 PM EDT2013-05-21 03:08:56 GMT
A small dog was taken from a woman's car on Sunday. Now a woman claims she wasn't trying to steal the dog. She was trying to save its life because it was locked in a car on a hot day.
A small dog was taken from a woman's car on Sunday. Now a woman claims she wasn't trying to steal the dog. She was trying to save its life because it was locked in a car on a hot day.
Thursday, May 16 2013 9:04 PM EDT2013-05-17 01:04:18 GMT
13 people were shot in Detroit in just 24 hours, five from one block, including a woman who was just hours away from a kidney transplant. She did not survive.
13 people were shot in Detroit in just 24 hours, five from one block, including a woman who was just hours away from a kidney transplant. She did not survive.
Wednesday, May 22 2013 10:19 AM EDT2013-05-22 14:19:38 GMT
Police say a 1-year-old boy has died after being found unresponsive in a water-filled bathtub in Flint. Police are treating the child's death Monday night as suspicious.
Police say a 1-year-old boy has died after being found unresponsive in a water-filled bathtub in Flint. Police are treating the child's death Monday night as suspicious.
Wednesday, May 22 2013 9:45 AM EDT2013-05-22 13:45:43 GMT
Authorities say a 72-year-old suburban Detroit woman has been arrested after firing a shot from a .38 caliber handgun at her daughter during an argument.
Authorities say a 72-year-old suburban Detroit woman has been arrested after firing a shot from a .38 caliber handgun at her daughter during an argument.
Wednesday, May 22 2013 7:38 AM EDT2013-05-22 11:38:56 GMT
A memorial service is this weekend for a newly married Detroit-area youth minister who was killed in a traffic accident as he and his wife were en route to their honeymoon in Myrtle Beach, S.C.
A memorial service is this weekend for a newly married Detroit-area youth minister who was killed in a traffic accident as he and his wife were en route to their honeymoon in Myrtle Beach, S.C.
Wednesday, May 22 2013 2:28 AM EDT2013-05-22 06:28:15 GMT
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
More than 2,000 people were in attendance to hear Donald Trump speak at Oakland County's Lincoln Day Dinner. Before the event, he told reporters he believes Detroit is "on the right path."
Wednesday, May 22 2013 2:17 AM EDT2013-05-22 06:17:02 GMT
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Find out how you can help the victims of Monday's deadly tornado that ripped through the Oklahoma City suburbs, killing two dozen and flattening neighborhoods, schools and businesses.
Wednesday, May 22 2013 12:02 AM EDT2013-05-22 04:02:09 GMT
Detroit police believe a man in a surveillance photo is responsible for a kidnapping, carjacking, sexual assault and armed robbery on the city's east side.
Detroit police believe a man in a surveillance photo is responsible for a kidnapping, carjacking, sexual assault and armed robbery on the city's east side.
Tuesday, May 21 2013 10:59 PM EDT2013-05-22 02:59:19 GMT
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
Some Detroiters say their neighbor is hoarding dogs. She has been accused of doing it before. In 2011, 25 dogs were removed from her home, but we're told a case was never brought.
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