The WWE is holding their Royal Rumble this weekend at US Airways Center. We caught up with some of the wrestlers on Friday.
Turns out World Wrestling Entertainment is a whole lot more than a laced-up boot to the face or a steel chair to the back. It's about giving back to each community that hosts a main event.
Glendale Mayor Jerry Weiers joined WWE superstars to promote literacy at a local elementary school on Friday morning.
WWE Superstars Brodus Clay, Cody Rhodes and Hornswoggle and WWE Diva Alicia Fox read to students at Isaac Imes Elementary School -- kids make up a large part of their audience.
"We got to read to the preschoolers so they're really bite-sized and cute, so it's so fun," said Fox.
"The programming is TV-PG, it's incredibly family friendly, so like to be here this is the audience we really want to interact with the most," said Rhodes.
The WrestleMania Reading Challenged started over eight years ago to encourage children ages 11 to 18 to read.
WWE partners and superstars have even written and published children's books. The most recent book, "A Most MIZerable Christmas," was written by WWE Legend Mick Foley.
This year, WWE expanded the challenge to children ages 4 to 11 because studies have shown there is nothing more important to a child's overall success than reading at grade level by third grade.
This weekend's Royal Rumble is expected to make an economic impact in the tens of millions.
"We live for our fans, everything we do is for them because at the end of the day we're here for them," said Alberto Del Rio, WWE champion.