Big 4 cellphone carriers unite on anti-texting ads - Fox 2 News Headlines

Big 4 cellphone carriers unite on anti-texting ads

Posted: Updated:

By PETER SVENSSON
AP Technology Writer

NEW YORK (AP) - The country's four biggest cellphone companies are set to launch their first joint advertising campaign against texting while driving, uniting behind AT&T's "It Can Wait" slogan to blanket TV and radio this summer.

The multi-million dollar ad campaign is unusual not just because it unites rivals, but because it represents companies warning against the dangers of their own products. After initially fighting laws against cellphone use while driving, cellphone companies have begun to embrace the language of the federal government's campaign against cellphone use by drivers.

Beyond TV and radio ads, the new campaign will stretch into the skies through displays on Goodyear's three blimps. It will also include store displays, community events, social-media outreach and national tour of a driving simulator. The campaign targets teens in particular.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • New York State NewsNew York State NewsMore>>

  • NY man charged in fatal stabbing of estranged wife

    NY man charged in fatal stabbing of estranged wife

    Sunday, July 27 2014 2:31 PM EDT2014-07-27 18:31:03 GMT
    A 46-year-old New York man has been charged with second-degree murder for the fatal stabbing of his estranged wife.
    A 46-year-old New York man has been charged with second-degree murder for the fatal stabbing of his estranged wife.
  • Hudson River Sloop Clearwater

    Pete Seeger's environmental legacy lives on

    Pete Seeger's environmental legacy lives on

    Friday, July 25 2014 6:16 PM EDT2014-07-25 22:16:30 GMT
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
    American folk singer and activist Pete Seeger's passion for music and the environment embodied who he was every single day of his life. In 1966, Seeger co-founded the organization Hudson River Sloop Clearwater. Ever since, Seeger's 106-foot-long sloop, Clearwater, has been sailing up and down the Hudson River to educate and inspire children to protect the environment.
  • Prison officers block news crew from tourist site

    Prison officers block news crew from tourist site

    Friday, July 25 2014 5:25 PM EDT2014-07-25 21:25:19 GMT
    An upstate New York TV crew was threatened with arrest by corrections officers as they filmed at a public historic site on the grounds of an empty, soon-to-be-closed state prison.
    An upstate New York TV crew was threatened with arrest by corrections officers as they filmed at a public historic site on the grounds of an empty, soon-to-be-closed state prison.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices