'Stronger than the Storm' ad campaign - Fox 2 News Headlines

Superstorm Sandy

'Stronger than the Storm' ad campaign

Posted: Updated:
NEW JERSEY (MYFOXNY.COM) -

More than 70 percent of New Jersey residents have seen or heard the state's "Stronger than the Storm" advertising campaign, according to a new Rutgers-Eagleton poll. It also found the campaign appears to be making some difference in encouraging summer tourism.

The song in those commercials is definitely hard to forget for many people. It's a catchy campaign, taking over the air and radio waves in New Jersey and the tri-state area.

The unforgettable "Stronger than the Storm" ads started running before Memorial Day. The goal is to let people know that despite Hurricane Sandy, the Jersey Shore is open for business this summer

Ken Musto, creative director at Brushfire Marketing Communications in Cedar Knolls, N.J., said he and a colleague came up with the slogan while grabbing a bite to eat and scribbled it down on a napkin at the restaurant.

CEO John Leonardi said the team had five days to come up with an ad proposal, then once they won the contract, only about three and a half weeks to execute the entire campaign, including radio and TV spots, billboards, and digital. A project like that would typically take four to six months, he said.

Musto said a big part of helping to get the message out there was writing the anthem, which became that catchy song that many people now can't get out of their heads. They came up with the lyrics and had a composer write the music.

The company is thrilled with the campaign's success and the opportunity to help their home state.

But some have criticized Gov. Chris Christie for appearing in these taxpayer funded ads during his re-election campaign.

Brushfire's Leonardi said it was the company's idea to have him and his family in the ads because Christie played such a huge role during Sandy.

The ads run through Labor Day.

  • New Jersey NewsNew Jersey NewsMore>>

  • Man convicted of murder in fatal sauce pan beating

    Man convicted of murder in fatal sauce pan beating

    Tuesday, July 29 2014 4:48 PM EDT2014-07-29 20:48:41 GMT
    A man who claimed he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been found guilty of felony murder.
    A New Jersey man who said he was high on drugs and hearing voices when he fatally beat an elderly man with a sauce pan has been convicted of murder.
  • Mosquito-borne virus sickens 20 in NJ

    West Nile found in New Jersey mosquitoes

    Tuesday, July 29 2014 1:09 PM EDT2014-07-29 17:09:31 GMT
    Twenty New Jersey residents have tested positive for a mosquito-borne virus that has spread through the Caribbean. The state Health Department says the residents who came down with chikungunya had returned to New Jersey from the Caribbean. Chikungunya causes a high fever and severe pain in the joints. It is rarely fatal.
    Twenty New Jersey residents have tested positive for a mosquito-borne virus that has spread through the Caribbean. The state Health Department says the residents who came down with chikungunya had returned to New Jersey from the Caribbean. Chikungunya causes a high fever and severe pain in the joints. It is rarely fatal.
  • Stuck NJ Transit train removed

    Stuck NJ Transit train removed

    Tuesday, July 29 2014 12:24 PM EDT2014-07-29 16:24:49 GMT
    A New Jersey Transit commuter train with about 1,000 passengers on board became disabled just outside the Hudson River tunnel in Manhattan on Tuesday morning. The train which was on the Northeast Corridor line broke down near 10th Ave., according to NJ Transit officials.  It is not clear what caused the mechanical problem. Lighting and air conditioning on the train were never impacted, according to NJ Transit.
    A New Jersey Transit commuter train with about 1,000 passengers on board became disabled just outside the Hudson River tunnel in Manhattan on Tuesday morning. The train which was on the Northeast Corridor line broke down near 10th Ave., according to NJ Transit officials.  It is not clear what caused the mechanical problem. Lighting and air conditioning on the train were never impacted, according to NJ Transit.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices