Paula Deen dropped as Smithfield spokeswoman - Fox 2 News Headlines

Paula Deen dropped as Smithfield spokeswoman

Posted: Updated:
NEW YORK (AP) -

Paula Deen lost another part of her empire on Monday: Smithfield Foods said it is dropping her as a spokeswoman.

The announcement came days after the Food Network said it would not renew the celebrity cook's contract in the wake of revelations that she used racial slurs in the past.

Smithfield sold Paula Deen-branded hams in addition to using her as a spokeswoman. In a statement, the company said it "condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen."

QVC also said it was reviewing its deal with Paula Deen Enterprises to sell the star's cookbooks and cookware.

"QVC shares the concerns being raised around the unfortunate Paula Deen situation," QVC said in a statement. "We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC."

Several retailers, which sell Paula Deen cookware, were taking a wait-and-see approach.

Sears Holdings Corp. said it "is currently exploring next steps as they pertain to Ms. Deen's products." Target Corp. said it is "evaluating the situation." Meyer Corp., which produces the cookware under the Paula Deen brand, declined to comment.

Marty Brochstein, senior vice president of The Licensing Industry Merchandisers' Association, a trade group, said stores may have a tougher time determining whether to cut ties with Deen than Smithfield and the Food Network, where she has a public role.

"Once you take the wrapper off, her name isn't necessarily on every piece of merchandise," Brochstein said. "As a retailer or as a licensee, you have to evaluate. But you're probably not going to gain anything by overreacting."

Brochstein said that stores are likely closely watching sales of the merchandise and monitoring social media as they gauge how consumers are responding.

"We're in the midst of this. It hasn't played out," he added.

Deen's rapid fall from favor came after the 66-year-old Food Network star admitted in a deposition in a discrimination lawsuit that she used racial slurs in the past. Deen was asked under oath if she had ever used the N-word. "Yes, of course," Deen said, though she added, "It's been a very long time."

Deen insisted she and her family do not tolerate prejudice, and in a videotaped apology, she asked fans and critics for forgiveness. It had been posted online for about an hour when the Food Network released a terse statement that it "will not renew Paula Deen's contract when it expires at the end of this month." The network declined to comment further.

Las Vegas-based Caesars Entertainment Corp., which has Deen's restaurants in some of its casinos, said Friday that it "will continue to monitor the situation." Publisher Ballantine, which has a new Deen book scheduled to roll out this fall, used similar words.

Earlier Monday, NBC's Matt Lauer said Deen would appear Wednesday on "Today." Last week she abruptly canceled on the morning show before posting her videotaped apologies.

Copyright 2013 The Associated Press.

  • EntertainmentMore>>

  • 'Here Lies Love'

    'Here Lies Love'

    Thursday, April 24 2014 7:33 PM EDT2014-04-24 23:33:22 GMT
    "Here Lies Love" tells the rise and fall of former Philippines first lady Imelda Marcos. History meets disco literally as the story is told in a nightclub.Ruthie Ann Miles plays Marcos. Miles admits a big challenge is bringing to life a woman with views vastly different from her own and giving that to show-goers. "As an actor you believe in yourself," Miles says. "You need to be your own best friend, your own biggest supporter so that the audience can come on a journey with you."
    "Here Lies Love" tells the rise and fall of former Philippines first lady Imelda Marcos. History meets disco literally as the story is told in a nightclub.Ruthie Ann Miles plays Marcos. Miles admits a big challenge is bringing to life a woman with views vastly different from her own and giving that to show-goers. "As an actor you believe in yourself," Miles says. "You need to be your own best friend, your own biggest supporter so that the audience can come on a journey with you."
  • 'Wet bob' is the hot hairstyle of the season

    'Wet bob' is the hot hairstyle of the season

    Wednesday, April 23 2014 10:26 PM EDT2014-04-24 02:26:16 GMT
    Do women finally have an excuse to stop blow drying hair? "The wob," also known as the "wet bob," is apparently the hot new hairstyle this spring. I went to Femme Coiffure on Lincoln Road in Miami Beach where stylist Raphael Reboh helped me try the wet look for myself. Raphael says the wet look is a sexy look. He says it's beautiful and easy and great for the summer.
    Do women finally have an excuse to stop blow drying hair? "The wob," also known as the "wet bob," is apparently the hot new hairstyle this spring. I went to Femme Coiffure on Lincoln Road in Miami Beach where stylist Raphael Reboh helped me try the wet look for myself. Raphael says the wet look is a sexy look. He says it's beautiful and easy and great for the summer.
  • Laura Prepon shoots down rumors that she's dating Tom Cruise

    Laura Prepon shoots down rumors that she's dating Tom Cruise

    Laura Prepon is setting the record straight: Despite recent reports to the contrary, she's not dating Tom Cruise.
    Laura Prepon is setting the record straight: Despite recent reports to the contrary, she's not dating Tom Cruise.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices