Fashion Week: brand recognition - Fox 2 News Headlines

Fashion Week: brand recognition

Posted: Updated:
NEW YORK (MYFOXNY) -

The Fashion Week shows just started at Lincoln Center. There's a lot of buzz and excitement. The top designers in the world spend millions of dollars to be here, but we were wondering if it's worth it and if runway trends dictate real-life fashion.

So we went to Women's Wear Daily to find out.

James Fallon, editor of WWD, said that Fashion Week is a huge marketing tool and helps promote brand recognition. He said that translates into sales of a whole host of lower-priced products under the designers' name, like perfume and makeup, and that runways don't dictate the styles like they used to.

Fashion trends can now just as easily bubble up from the streets, fashion blogs, and even Instagram posts -- but women clearly are paying attention.

Fallon said one of the biggest changes is in what women buy. It used to be mostly clothes but now about 65 to 75 percent of this multibillion dollar industry is sales of shoes and bags.

  • Manhattan NewsManhattan NewsMore>>

  • Tyga calls for Empire State Building to go gold

    Tyga calls for Empire State Building to go gold

    Tuesday, August 19 2014 10:37 PM EDT2014-08-20 02:37:52 GMT
    The push to go gold for pediatric cancer has spread to the hip hop world. Popular rapper Tyga is joining those calling for the Empire State Building to light up for a good cause.
    The push to go gold for pediatric cancer has spread to the hip hop world. Popular rapper Tyga is joining those calling for the Empire State Building to light up for a good cause.
  • Times Square to go gold for cancer research

    Times Square to go gold for cancer research

    Tuesday, August 19 2014 7:04 PM EDT2014-08-19 23:04:06 GMT
    Things are looking up for cute little Cami King. Not only is her cancer in remission, she also just got to meet Mickey, Minnie and Elmo in Times Square. But, if you can believe it, there's something else this 4-year-old is even more excited about: Times Square is going gold. The chairman of the Times Square Advertising Coalition announced the crossroads of the world is going to light up in gold to raise awareness for pediatric cancer research.
    Things are looking up for cute little Cami King. Not only is her cancer in remission, she also just got to meet Mickey, Minnie and Elmo in Times Square. But, if you can believe it, there's something else this 4-year-old is even more excited about: Times Square is going gold. The chairman of the Times Square Advertising Coalition announced the crossroads of the world is going to light up in gold to raise awareness for pediatric cancer research.
  • Times Square characters: we don't work for free

    Times Square characters: we don't work for free

    Tuesday, August 19 2014 5:42 PM EDT2014-08-19 21:42:12 GMT
    Times Square characters want to be taken seriously and want their tips. The mostly immigrant workers are now called the Association of Artists United for a Smile and are fighting to protect their jobs, in light of a recent crackdown. Jorge Duran says he makes about $150 a day in tips dressing up as the Statue of Liberty. He says he stands around for hours, sweating inside a costume, and says it is annoying and unfair if he poses for a good picture and gets nothing.
    Times Square characters want to be taken seriously and want their tips. The mostly immigrant workers are now called the Association of Artists United for a Smile and are fighting to protect their jobs, in light of a recent crackdown. Jorge Duran says he makes about $150 a day in tips dressing up as the Statue of Liberty. He says he stands around for hours, sweating inside a costume, and says it is annoying and unfair if he poses for a good picture and gets nothing.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices