Ad campaign promotes bright future for Detroit - Fox 2 News Headlines

Ad campaign promotes bright future for Detroit

Posted: Updated:

DETROIT (AP) - A group of Detroit-area corporate leaders has launched an advertising campaign promoting a bright future for Detroit despite its bankruptcy filing.

Detroit Free Press columnist Tom Walsh reports the campaign began Sunday with full-page ads in The New York Times, The Washington Post and other publications. Ads are scheduled to run Tuesday and over the next week in other publications.

Dan Loepp, CEO of Blue Cross Blue Shield of Michigan, says the ads cost about $600,000. He says there has been "a lot of pent-up frustration" over media coverage following Detroit's municipal bankruptcy filing this summer. He says leaders "felt a need to say something" positive.

In all, 28 corporate leaders are part of the effort.


  • Local NewsLocal NewsMore>>

  • Three arrested after military reservist killed during carjacking

    Three arrested after military reservist killed during carjacking

    Tuesday, July 29 2014 7:01 PM EDT2014-07-29 23:01:39 GMT
    A third suspect is under arrest in the carjacking and murder of a young man outside the Superland Market at Schoolcraft Road and Rutland Street Monday night.
    A third suspect is under arrest in the carjacking and murder of a young man outside the Superland Market at Schoolcraft Road and Rutland Street Monday night.
  • Duggan bringing big changes to Detroit water department, starting with shutoffs

    Duggan bringing big changes to Detroit water department, starting with shutoffs

    Tuesday, July 29 2014 5:56 PM EDT2014-07-29 21:56:25 GMT
    Detroit Mayor Mike Duggan is promising big changes at the water department, starting with the controversial shutoffs."Certainly it has hurt the reputation of the city," Duggan said. "I have been anxious to do something about it for awhile and I am just glad I have a chance to do it,"Emergency Manager Kevyn Orr handed over the water department to the mayor and City Council TuesdayDuggan says better publicizing assitance programs is the biggest priority."I still don't think the people in need h...
    Detroit Mayor Mike Duggan is promising big changes at the water department, starting with the controversial shutoffs."Certainly it has hurt the reputation of the city," Duggan said. "I have been anxious to do something about it for awhile and I am just glad I have a chance to do it,"Emergency Manager Kevyn Orr handed over the water department to the mayor and City Council TuesdayDuggan says better publicizing assitance programs is the biggest priority."I still don't think the people in need h...
  • Royal Oak fire crew forced to watch house burn waiting for DTE

    Royal Oak fire crew forced to watch house burn waiting for DTE

    Tuesday, July 29 2014 5:47 PM EDT2014-07-29 21:47:18 GMT
    Roberta Erxleben has lived in her house for 30 years and says her garage would not have been destroyed Sunday had DTE responded to another electric fire sooner.
    Roberta Erxleben has lived in her house for 30 years and says her garage would not have been destroyed Sunday had DTE responded to another electric fire sooner.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices