Bought by the same parent company as Equinox, the boutique spinning chain Soul Cycle has become a multi million dollar success. It opened its 4th Southern Cali location in Beverly Hills last week. Our Truly Julie talked to the co founders Julie Rice and Elizabeth Cutler about how they "roll".
The two attribute their success to hard work, and continued dedication to inspire and evolve. Hard to believe this cult following all started with them jotting down ideas on the back of a napkin at a NYC cafe 7 years ago. Now 20 studios later...and with plans to expand internationally (London will be their first overseas location), Soul Cycle is, pun intended, enjoying quite the joy ride. And just as classes in Beverly Hills, Brentwood, Santa Monica and West Hollywood get too packed...do not fear, new locations are opening in Malibu in February, 2014 and Pasadena in May, 2014.
That means more jobs for Southern Cali as well as better fitness for riders. We can all get on board for that!
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