Counselors, along with women battling with the disease, aren't surprised as women take on more, from work to raising a family.
"The new face of alcoholism unfortunately, is my face. And it is a very different look, professional, educated and getting into trouble and I'm not alone," said Ann Dowsett Johnston.
Johnston is the author of the new book called "Drink."
She says alcoholism is on the rise in women around the country.
"I think it's really uneasy to understand that women would reach for a glass of wine as they chop the vegetables, as I did, another glass at dinner. That can slowly morph into very troubling behavior," said Johnston.
As women gain more power in the workplace and still seek to maintain home life, the stress of it all may take a toll.
More and more women are doing the same, but it's concerning when the occasional habit becomes a necessity.
"I attribute it to something called, 'role exhaustion' where women are expected to basically be masters in the domestic sphere, masters at work. You know, after the feminist wave, they're supposed to climb the career ladder and also be perfect parents," said Sarah Suzuki, a counselor.
As women strive for more, some women look to wine and vodka while others look to hard stuff like their male counterparts.
"A lot of times they find they're isolated, disappointed that they're not feeling some sort of bliss from succeeding and they're just looking for a way to soothe themselves," said Suzuki.
"I also see women looking into nontraditional areas, a lot of women are drinking whiskey, bourbon, scotches," said David Soto, a liquor store manager.
Counselors say women often drink alone and are more prone to depression than men.
"It's going to become more and more prevalent. And it's something that needs to be addressed at a systemic level before it gets out of control," said Suzuki.