Chris Brown to launch line of Sprayground backpacks - Fox 2 News Headlines

Celebrity branding

Chris Brown to launch line of Sprayground backpacks

Posted: Updated:
NEW YORK (MYFOXNY) -

Endorsements can make millions of dollars for celebrities, but if their image takes a dive, usually their profits do too.

Celebrity endorsements are big business: Britney Spears remains relevant and rich from mass market perfume sales. Diddy boosted his fortune by helping build the vodka brand Ciroc.

We've learned one of the most talented but troubled superstars in the world is getting into this game: Chris Brown. We have exclusive video of how Brown set it all up on a secret trip to New York, right before he went into rehab. Brown has joined forces with New York-based backpack company Sprayground to create his own designs.

Sprayground owner David Ben David showed Fox 5 some of the bags he designed with Chris. He said there is more to him than meets the eye.

We've learned before brown went to rehab in late October, he shot a promotional video in a California desert.

But some wonder if Brown's domestic violence assault charge and his continuing bad boy image might turn off buyers.

Ted Kingsbery of shark branding said it has some impact, but not much.

David said the backpacks feature special interiors and compartments and there is even one that matches brown's Lamborghini.

Kingsbery said he sees dollar signs in the future even if he is in rehab.

The bags will sell for about $100 each and be available in stores next week.

Kingsbery said that at this point, the only thing that could go wrong is that they won't have enough to meet demand.

  • Manhattan NewsManhattan NewsMore>>

  • Pranna to end 'boozy brunch' after viral video

    Pranna to end 'boozy brunch' after viral video

    Wednesday, August 27 2014 11:10 PM EDT2014-08-28 03:10:44 GMT
    Video posted on YouTube showing young women and men who appear to be stumbling and drunk coming out of the restaurant Pranna in the flatiron district is why angry residents packed into a community meeting to complain Wednesday night. Neighbors say problems have been happening on Saturdays and Sundays during a so-called bottomless brunch, where patrons can drink as many drinks as they want in a two-hour period.
    Video posted on YouTube showing young women and men who appear to be stumbling and drunk coming out of the restaurant Pranna in the flatiron district is why angry residents packed into a community meeting to complain Wednesday night. Neighbors say problems have been happening on Saturdays and Sundays during a so-called bottomless brunch, where patrons can drink as many drinks as they want in a two-hour period.
  • NYC's secret access for celebrities

    NYC's secret access for celebrities

    Wednesday, August 27 2014 11:07 PM EDT2014-08-28 03:07:59 GMT
    A little bit of money, power and fame can unlock a whole world of hidden passageways and detours allowing stars to come and go discreetly. Seth Weisser has perfected private shopping inside his Soho vintage boutique What Goes Around Comes Around. Celebs slip in through the side door and descend into the vault. But the upper floor isn't too shabby either, featuring hundreds of rare Chanel and Hermes handbags.
    A little bit of money, power and fame can unlock a whole world of hidden passageways and detours allowing stars to come and go discreetly. Seth Weisser has perfected private shopping inside his Soho vintage boutique What Goes Around Comes Around. Celebs slip in through the side door and descend into the vault. But the upper floor isn't too shabby either, featuring hundreds of rare Chanel and Hermes handbags.
  • Sister of Boston bomb suspect arrested

    Sister of Boston bomb suspect arrested

    Wednesday, August 27 2014 9:46 PM EDT2014-08-28 01:46:05 GMT
    The NYPD arrested Ailina Tsarnaeva, the sister of Boston bombing suspect Dzhokhar Tsarnaev, for allegedly threatening to bomb a New York City woman, a police official confirmed. Tsarnaeva, of North Bergen, N.J., is accused of calling a woman Monday and warning her to stay away from her and her boyfriend, the woman's ex, sources told the New York Post.
    The NYPD arrested Ailina Tsarnaeva, the sister of Boston bombing suspect Dzhokhar Tsarnaev, for allegedly threatening to bomb a New York City woman, a police official confirmed. Tsarnaeva, of North Bergen, N.J., is accused of calling a woman Monday and warning her to stay away from her and her boyfriend, the woman's ex, sources told the New York Post.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices