DETROIT, Nov. 4, 2013 — Blue Cross Blue Shield of Michigan and Blue Care Network are asking men across the state to grow moustaches to help "change the face of men's health" throughout the month of November as part of a three-month long #kickcancer campaign. The moustaches are symbols of an international movement referred to as "Movember," an initiative with the goal to "change the face of men's health" by raising awareness among men of the dangers of health risks that go undetected and untreated. Movember started in 2003 in Australia with 30 men growing moustaches and has grown to include more than 1.1.million in 2012 worldwide. The Movember Foundation supports programs focused on prostate and testicular cancer, as well as mental health.
"Preventive care plays an important role in good health, and it is essential for diagnosing serious conditions early on, when they are easier to treat," said Daniel J. Loepp, Blue Cross Blue Shield of Michigan president and CEO. "Yet we know that men are far less likely than women to visit their doctor for routine checkups. That's why I'm proud to join the Movember effort and grow a moustache to highlight important men's health issues."
The Blues are bringing back their Movember hashtag, #ShoYoMo and encourage men to submit photos of their real moustaches, as well as women and children to send in photos of their "Mo" via Twitter and Instagram. The Blues' award-winning blog, AHealthierMichigan.org, will feature stories of survival and perseverance on men's health concerns. The Blues' iconic Jefferson Avenue billboard in Detroit will also "show its mo" for men's health throughout the month-long campaign. The campaign will culminate Thanksgiving Day at Ford Field, where the Blues and the Detroit Lions will partner to distribute fifty-thousand Movember rally towels.
Each week in November, the Blues will issue a "call to action," encouraging men to take control of their health by:
In September, the Blues launched a three-month campaign to #kickcancer, encouraging Michigan residents to get annual screenings and build a trusting relationship with their primary care physician. The Blues' Movember efforts include:
AHealthierMichigan.org stories of strength (Nov. 1-30)
AHealthierMichigan.org and MIBluesPerspectives.com will have a series of ongoing stories in November featuring men's health survivor stories, as well as looking at men's health research being conducted in Michigan. Tips for supporting the health of the men and boys in your life, and notable Michigan Movember participants will be part of the month-long dialogue.
#ShoYoMo contest on AHealthierMichigan.org (Nov. 1-30)
The Blues will give one lucky fan who is voted "best moustache" the opportunity to attend a Detroit Lions practice and meet Matthew Stafford – all for Showing their "Mo" on BCBSM's facebook page and Twitter handle. Detroit Lions quarterback Matthew Stafford and Blue BCBSM President and CEO Daniel J. Loepp will kick off the month with a video message, which can be viewed at AHealthierMichigan.org. Also, throughout November, AHealthierMichigan.org will feature stories in support of men's health month.
Jefferson Avenue billboard (Nov. 1-30)
The iconic BCBSM Jefferson billboard will show its support throughout November by showing its "mo" to help change the face of men's health.
College football (tailgates Nov. 9 and Nov. 30)
The Blues will provide men's health information handouts and blue moustaches at the Nov. 9 and Nov. 30 University of Michigan pre-game tailgates. Fans will be encouraged to take photos of their "mo" and share them on Twitter using the hashtag #ShoYoMo or on AHealthierMichigan.org and its Facebook page.
America's Thanksgiving Parade (Nov. 28)
The fun and excitement of America's Thanksgiving Parade will be amplified as the parade enters the Blue Cross Blue Shield of Michigan "Detroit Blue Zone." This 3,000-seat grandstand section will be packed with parade attendees waving their customized Blue Cross Blue Shield of Michigan pompoms throughout the parade. The "Detroit Blue Zone" will be led by the Blue Crew, three Blue Cross Blue Shield of Michigan employees dressed as characters depicted on the new Blues' "The Path of Confidence" parade float.
Detroit Lions Annual Thanksgiving Day Game (Nov. 28)
The Blues are partnering with the Detroit Lions on Thanksgiving Day to encourage men to make the pledge to improve their health. The Blues will be giving away 50,000 Movember towels to attendees at the Thanksgiving Day game.
For more information on Movember and the Blues efforts to help kick cancer and improve men's health, visit AHealthierMichigan.org or follow #ShoYoMo on Twitter.
Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com.
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