Billboard Draws Controversy Over Portrayal Of Couple - Fox 2 News Headlines

Billboard Draws Controversy Over Portrayal Of Couple

Posted: Updated:

An anti-snoring billboard is causing controversy because of its portrayal of a polarizing couple.

The billboard has only been up for a few hours, but it is sparking conversation in River North.

"I guess there's so many things going on nowadays that you just look at it and nothing surprises you anymore," said one passerby.

"I don't think it's supposed to be anything really serious," said another passerby.

The billboard is for SnoreStop, a product by a California company selling a snore aid that aims help couples sleep better together.

"We definitely wanted to find a polarizing couple that would really, maybe not shock, but that would be something that you don't... normally see in mainstream advertising," said Melody Devemark, a spokeswoman for Green Pharmaceuticals, the company that made the product.

Ahmed Rehab, the Executive Director for the Council on American Islamic Relations, has heard the stir over the ad.

"I'm cautiously optimistic that it's a positive image and it's not a negative image of the Muslim woman. Usually, women who wear the niqab are subjected to negative portrayals in the media," Rehab said.

The billboard was recently rejected by a company in New York's Time Square because of its "sensitive nature.

"Some of the objection is that they're not really married and that really it's just models," explained Rehab.

The company's spokeswoman says the two are models, but Devemark says that Paul Evans, the male model in the picture, is a US army soldier.

"The inspiration for the couple actually came from Paul: one of his best friends who served with him in the army who had fallen in love with a Muslim woman. And we basically replicated that image of that couple," said Devemark.

  • Local NewsMore>>

  • Geno's Holds Fundraiser For Paralyzed Man

    Geno's Holds Fundraiser For Paralyzed Man

    Sunday, September 14 2014 11:25 PM EDT2014-09-15 03:25:33 GMT
    A  man on the way to his job in 2012 was involved in an automobile accident that left him paralyzed from the chest down. The accident changed his life forever, but he says that he plans on overcoming the challenges that he now faces.
    A  man on the way to his job in 2012 was involved in an automobile accident that left him paralyzed from the chest down. The accident changed his life forever, but he says that he plans on overcoming the challenges that he now faces.
  • Police: Gay Couple Beaten In Center City

    Police: Gay Couple Beaten In Center City

    Sunday, September 14 2014 10:32 PM EDT2014-09-15 02:32:24 GMT
    Investigators say a gay couple was walking in Center City when they were stopped by a group of people and brutally beaten on the corner of 16th and Chancellor. Both of the victims are now recovering from nasty injuries.Friends and witnesses say there is no question the men were targeted because they are gay."They shattered his cheek bones on both sides and his jaw,” said friend of the victims Caryn Kunkle.Caryn describes the injuries to her two dear friends who FOX 29 is not identifying.The c...
    Investigators say a gay couple was walking in Center City when they were stopped by a group of people and brutally beaten on the corner of 16th and Chancellor. Both of the victims are now recovering from nasty injuries.Friends and witnesses say there is no question the men were targeted because they are gay."They shattered his cheek bones on both sides and his jaw,” said friend of the victims Caryn Kunkle.Caryn describes the injuries to her two dear friends who FOX 29 is not identifying.The c...
  • Authorities Continue To Investigate State Police Barracks Shooting

    Authorities Continue To Investigate State Police Barracks Shooting

    Sunday, September 14 2014 10:14 PM EDT2014-09-15 02:14:19 GMT

    State police say one trooper is dead and another is injured after a shooting at a state police barracks in northeastern Pennsylvania. 

    State police say one trooper is dead and another is injured after a shooting at a state police barracks in northeastern Pennsylvania. 

Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices