Different beer marketed to different races? - Fox 2 News Headlines

Different beer marketed to different races?

Posted: Updated:
NEW YORK (MYFOXNY) -

The beer you buy in a predominantly black neighborhood in Harlem is a lot different from what you find in other communities. It's bigger, the alcohol content is greater, and so is the danger. Is it racial stereotyping or just smart marketing?

The shelves of the store are full of King Cobra, Olde English 800, Colt 45, and Steel Reserve -- beer so strong it's called malt liquor. The ads for these brands are just as tough as the names. They get celebrity endorsements from gangsta rappers like Snoop Dogg.

It's a world away from Coors Light, which features country music star Jason Aldean, or the Corona Extra image of beautiful women on a beach.

The ads aren't the only difference. The malt liquor containers are bigger: a 40-ounce bottle versus a standard 12-ounce bottle.

Some black leaders and clergy, including Rev. Michael Faulkner, have denounced malt liquor as reinforcing negative stereotypes and aggravating substance abuse issues.

A new medical study found that malt liquor drinkers represented 50 percent of the beer drinkers who visited a Baltimore emergency room. More alcohol opens the door to more problems, according to Dr. Ruben Olmedo.

Malt liquor is legal. Manufacturers urge consumers to drink responsibly.

Rev. Faulkner said that ultimately individuals are responsible for their own actions, but when the community is saturated, the deck is stacked against them.

  • Manhattan NewsManhattan NewsMore>>

  • Aire Ancient Baths

    A relaxing bathhouse in busy Tribeca

    A relaxing bathhouse in busy Tribeca

    Tuesday, July 29 2014 10:29 PM EDT2014-07-30 02:29:51 GMT
    Deep beneath the hustle and bustle of Tribeca lies a modern-day oasis brimming with old world charm: Aire Ancient Baths, my new favorite city escape. The breathtaking spa is illuminated by hundreds of candles and smells of invigorating eucalyptus. For around $80 you can bathe in the tranquil blue pools for 90 minutes and find the temperature that's right for you.
    Deep beneath the hustle and bustle of Tribeca lies a modern-day oasis brimming with old world charm: Aire Ancient Baths, my new favorite city escape. The breathtaking spa is illuminated by hundreds of candles and smells of invigorating eucalyptus. For around $80 you can bathe in the tranquil blue pools for 90 minutes and find the temperature that's right for you.
  • NYC stores with no signs feed curiosity

    NYC stores with no signs feed curiosity

    Tuesday, July 29 2014 8:40 PM EDT2014-07-30 00:40:09 GMT
    From coffee shops in Brooklyn to restaurants in Manhattan, we find speakeasies standing out by blending in. When people in Bushwick want a green machine juice blend they visit Leticia Castillo's Owl Juice Pub. But first they must find the owl. "We been doing fine without a sign," Castillo says.
    From coffee shops in Brooklyn to restaurants in Manhattan, we find speakeasies standing out by blending in. When people in Bushwick want a green machine juice blend they visit Leticia Castillo's Owl Juice Pub. But first they must find the owl. "We been doing fine without a sign," Castillo says.
  • 2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    2 U.S. marshals, 1 NYPD detective wounded; fugitive killed in Manhattan

    Tuesday, July 29 2014 3:14 PM EDT2014-07-29 19:14:05 GMT
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
    One of the two deputy U.S. marshals shot in the West Village was released from the hospital on Tuesday. The marshals and an NYPD detective were seriously wounded in a shootout with fugitive sexual assault suspect Charles Richard Mozdir, officials said. The shootout happened in a smoke shop called Smoking Culture on West 4th Street near Jones Street. Mozdir was killed.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices