The Detroit Lions are not just tackling their opponents, they're tackling cancer. Teaming up with Josephine Ford Cancer Institute, Michigan's largest provider for adult cancer care, they created a unique partnership with the goal to raise $15 million during the next three years for cancer research in metro Detroit.
The campaign, "Game on Cancer," engages Detroit Lions fans in the fight against cancer through several community-wide initiatives, including an interactive 3D website of Ford Field. All proceeds will go toward cancer research at Josephine Ford Cancer Institute, part of Henry Ford Health System.
Executive chairman of Ford Motor Company Bill Ford Jr. and his wife, Lisa, serve as the honorary co-chairs for "Game on Cancer." And, former Detroit Lions wide receiver Herman Moore is helping to promote the campaign through a TV commercial that "tackles" cancer.
Cancer is the second leading cause of death in the U.S. and it's predicted 20,570 will die from the disease this year in Michigan. In 2013 alone, the American Cancer Society estimates 57,560 people in Michigan will be newly diagnosed with cancer, including: 8,140 with breast cancer, 9,490 with prostate cancer, and 8,250 with lung cancer.
More than 14,000 of those patients are treated and 3,000 discharged each year at Josephine Ford Cancer Institute.
and the community have several opportunities to join "Game on
To learn more, visit www.GameonCancer.com.