Chevrolet Silverado wins North American Truck of the Year - Fox 2 News Headlines

Chevrolet Silverado wins North American Truck of the Year

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Chevy Silverado truck on the floor of Detroit's auto show.  (Photo WJBK) Chevy Silverado truck on the floor of Detroit's auto show. (Photo WJBK)
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DETROIT (WJBK) -

The Chevrolet Silverado, GM's full-size pickup was named Truck Of The Year.

It beat out truck/utility finalists are the Acura MDX and the Jeep Cherokee.

The awards recognize the most outstanding vehicles of the year based on factors including innovation, design, safety, handling, driver satisfaction and value for the dollar.
To be eligible, vehicles must be "all new" or "substantially changed."

Chevrolet also won the award for car of the year with the Corvette Stingray beating out the Cadillac CTS and the Mazda3.

The awards always kick off the press preview days for the North American International Auto Show, though they aren't affiliated with the show. Forty-eight full-time automotive journalists vote on winners from the list of finalists.   
 
The win for the Corvette, which starts at just under $52,000, is a strong point of pride for the company. The Stingray debuted exactly one year earlier and represents a redesign of a model that's been in production for 60 years.
 
Alan Batey, soon to be GM's North American chief, said the company can't make enough Corvettes.
 
"Everything that's in the factory is pretty much customer sold," he said.
 
Batey added that the Chevrolet brand isn't as healthy as it needs to be globally, but the independent awards should help show that the brand and automaker are "on the move."
 
Sweeps are a frequent feature in the awards program: GM also nabbed the truck honor for the Silverado in 2007, while the car award that year went to the Saturn Aura. Ford pulled off a double-win in 2010 with the Fusion Hybrid and Transit Connect. Honda's Ridgeline and Civic pulled it off in 2006.
 
A vehicle must be all new or substantially changed to be eligible for the awards, now in their 21st year.
 
Organizers accept no advertising, though carmakers try to capitalize on the marketing value of the honors.
 
Incoming GM Chief Executive Mary Barra, who attracted a throng of moving journalists as she left the hall where the awards were announced, said the sweep shows that designers, engineers and product development specialists "sweated the details." The awards, she said, should translate into customers at least considering the Chevrolet brand.
 
"I hope that people look and if they haven't considered General Motors or Chevrolet, they'll get into the showroom, because I'm confident if they get into the showroom they'll see a lot of vehicles they like," she said.

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