The Marc Jacobs pop-up shop where a Tweet gets you a fragrance s - Fox 2 News Headlines

The Marc Jacobs pop-up shop where a Tweet gets you a fragrance sample

Posted: Updated:
NEW YORK (MYFOXNY) -

Purses, perfume, and jewelry: every woman's paradise. This looks like your typical Marc Jacobs pop-up store in SoHo. But the currency here is social media.

Here's how it works: Customers use Twitter, Instagram and Facebook to promote the pop-up shop. Then in exchange, they get deluxe perfume samples.

People with the most creative posts, like Nadia Pagnotti, can also win handbags.

"I think it will catch on and other beauty companies will be like I should have thought of that," she says.

Shop girl Michelle Cusator says the guerilla marketing tactic was Jacobs' bright idea.

"Marc has such a strong social following that he wanted to give back to his fans so at the Daisy Marc Jacobs shop no dollars exchange hands," she says.

The pop-up shop, located at 462 West Broadway, is open from 11 a.m. to 7 p.m. each day through Sunday, Feb. 9.

  • Manhattan NewsManhattan NewsMore>>

  • Andy Golub's NYC Bodypainting Day

    Andy Golub's NYC Bodypainting Day

    Wednesday, July 30 2014 10:43 PM EDT2014-07-31 02:43:52 GMT
    The saying art is autobiographical takes on a whole new meaning when your canvas is a fully nude human body, as it is for artist Andy Golub. Andy along with 30 other artists and 45 Technicolor models paraded around several Manhattan hotspots over the weekend for NYC Body Painting day. Believe or not, this is completely legal in New York City.
    The saying art is autobiographical takes on a whole new meaning when your canvas is a fully nude human body, as it is for artist Andy Golub. Andy along with 30 other artists and 45 Technicolor models paraded around several Manhattan hotspots over the weekend for NYC Body Painting day. Believe or not, this is completely legal in New York City.
  • Protestors rally against NYPD's 'broken windows' policing

    Protestors rally against NYPD's 'broken windows' policing

    Wednesday, July 30 2014 10:07 PM EDT2014-07-31 02:07:39 GMT
    Emotions about police brutality were still raw at a protest in Harlem Wednesday night. Eric Garner died after police put him in an apparent choke hold. Cops stopped garner for the minor offense of selling loose cigarettes in Staten Island. Officers had been enforcing the so-called broken windows policy.
    Emotions about police brutality were still raw at a protest in Harlem Wednesday night. Eric Garner died after police put him in an apparent choke hold. Cops stopped garner for the minor offense of selling loose cigarettes in Staten Island. Officers had been enforcing the so-called broken windows policy.
  • WTC shipwreck mystery solved

    WTC shipwreck mystery solved

    Wednesday, July 30 2014 6:08 PM EDT2014-07-30 22:08:14 GMT
    Archeologists say they've solved a mystery that started with the rebuilding at ground zero. During the excavation at the World Trade Center Site, workers uncovered part of an old ship. No one knew where it came from. Now after years of study, researchers believe the sloop dates back to 1773, built from wood harvested from Pennsylvania, the same kind used to build Independence Hall.
    Archeologists say they've solved a mystery that started with the rebuilding at ground zero. During the excavation at the World Trade Center Site, workers uncovered part of an old ship. No one knew where it came from. Now after years of study, researchers believe the sloop dates back to 1773, built from wood harvested from Pennsylvania, the same kind used to build Independence Hall.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices