Shinola ad in 'Vogue' magazine shines spotlight on Detroit - Fox 2 News Headlines

Shinola ad in 'Vogue' magazine shines spotlight on Detroit

Posted: Updated:
Inside Shinola Inside Shinola
DETROIT, Mich. (WJBK) -

A five-page spread featured in the March issue of "Vogue" magazine shines a spotlight on luxury watchmaker Shinola and its home-base, Detroit.

The ad is in the center of the magazine and calls Detroit, "The city that continues to call the world's bluff." It features some familiar faces and sights, such as the popular Cliff Bells bar and singer Melvin Davis.

"We're really excited to show the community we're in and the people that inspire us, and that's the city of Detroit and we're really proud to be here," says Daniel Caudill, Shinola Creative Director.

Shinola appears to have a greater mission than making luxury watches, leather goods and bikes. They're also determined to shine a positive light on Detroit.

Art educator Tombi Stewart also appears in the ad along with her heartfelt quote:

"Detroit is magical. It's a little bit of everything. It's contemporary. It's vintage. It's artsy. It's rock 'n' roll. Sometimes pretty, sometimes gritty. It's musical. It's uplifting. It's my city and I love it."

"The feedback has been amazing. We're over the moon about how it's been received from, you know, not just locally but internationally," says Caudill.

Shinola has already run ads in "The New York Times" and "The Wall Street Journal" and they say people should watch for more ads to come as they continue to be a bright spot in the Motor City.

  • Local NewsLocal NewsMore>>

  • Trench collapse in Pittsfield Township

    Trench collapse in Pittsfield Township

    Wednesday, July 30 2014 5:24 PM EDT2014-07-30 21:24:07 GMT
    Emergency crews are at the scene of an apparent trench collapse in Pittsfield Township.
    Emergency crews are at the scene of an apparent trench collapse in Pittsfield Township.
  • Two in custody after search connected to Armada teen's murder

    Two in custody after search connected to Armada teen's murder

    Wednesday, July 30 2014 5:22 PM EDT2014-07-30 21:22:13 GMT
    The FBI and state police were at a home on Marquette Road in Goodells, Mich. most of Wednesday executing an investigative search warrant related to the murder of 14-year-old April Millsap.
    The FBI and state police were at a home on Marquette Road in Goodells, Mich. most of Wednesday executing an investigative search warrant related to the murder of 14-year-old April Millsap.
  • Reward offered for info on who killed father of six in his driveway

    Reward offered for info on who killed father of six in his driveway

    Wednesday, July 30 2014 5:16 PM EDT2014-07-30 21:16:49 GMT
    A Detroit businessman and father of six, is gunned down in front of his own home.Tonight, his grieving family is demanding justice for Jacob Fry-Hooper, who was murdered in June.He was heading home from his brother's house on the night he was killed.Hooper had just pulled into his driveway. But as he was getting out of the car, someone fired several shots, killing him.Crime Stoppers is offering a $2,500 reward for tips that can lead to an arrest. To help, call 1-800-SPEAK-UP. Tipsters can rem...
    A Detroit businessman and father of six, is gunned down in front of his own home.Tonight, his grieving family is demanding justice for Jacob Fry-Hooper, who was murdered in June.He was heading home from his brother's house on the night he was killed.Hooper had just pulled into his driveway. But as he was getting out of the car, someone fired several shots, killing him.Crime Stoppers is offering a $2,500 reward for tips that can lead to an arrest. To help, call 1-800-SPEAK-UP. Tipsters can rem...
  • Robin SchwartzRobin SchwartzMore>>

  • Vandals damage historic Detroit cemetery

    Vandals damage historic Detroit cemetery

    Friday, July 25 2014 10:38 PM EDT2014-07-26 02:38:55 GMT
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
    Police are looking for suspects after vandals disturb the peace at a historic Detroit cemetery. Someone broke into a mausoleum and made a mess with spray paint and ashes.
  • 33 suspects arrested with ties to Latin Counts street gang

    33 suspects arrested with ties to Latin Counts street gang

    Friday, July 25 2014 8:10 PM EDT2014-07-26 00:10:22 GMT
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
    Right now, nearly three dozen violent criminals are off the streets. The U.S. Attorney says they have ties to the Latin Counts gang in southwest Detroit. Their arrests are part of a joint effort called Detroit One.
  • Handmade furniture from Detroit reclaimed lumber

    Handmade furniture from Detroit reclaimed lumber

    Wednesday, July 23 2014 4:18 PM EDT2014-07-23 20:18:32 GMT
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
    A new brand of furniture is made with wood from deconstructed Detroit homes. The tables are now being sold at Gardner White Furniture stores.
  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices