Shinola ad in 'Vogue' magazine shines spotlight on Detroit - Fox 2 News Headlines

Shinola ad in 'Vogue' magazine shines spotlight on Detroit

Posted: Updated:
Inside Shinola Inside Shinola
DETROIT, Mich. (WJBK) -

A five-page spread featured in the March issue of "Vogue" magazine shines a spotlight on luxury watchmaker Shinola and its home-base, Detroit.

The ad is in the center of the magazine and calls Detroit, "The city that continues to call the world's bluff." It features some familiar faces and sights, such as the popular Cliff Bells bar and singer Melvin Davis.

"We're really excited to show the community we're in and the people that inspire us, and that's the city of Detroit and we're really proud to be here," says Daniel Caudill, Shinola Creative Director.

Shinola appears to have a greater mission than making luxury watches, leather goods and bikes. They're also determined to shine a positive light on Detroit.

Art educator Tombi Stewart also appears in the ad along with her heartfelt quote:

"Detroit is magical. It's a little bit of everything. It's contemporary. It's vintage. It's artsy. It's rock 'n' roll. Sometimes pretty, sometimes gritty. It's musical. It's uplifting. It's my city and I love it."

"The feedback has been amazing. We're over the moon about how it's been received from, you know, not just locally but internationally," says Caudill.

Shinola has already run ads in "The New York Times" and "The Wall Street Journal" and they say people should watch for more ads to come as they continue to be a bright spot in the Motor City.

  • Robin SchwartzRobin SchwartzMore>>

  • Michigan nurse's story of fighting Ebola on the frontlines

    Michigan nurse's story of fighting Ebola on the frontlines

    Wednesday, September 17 2014 12:21 AM EDT2014-09-17 04:21:51 GMT
    Kelly Sites is back from Africa following her emotional and dangerous journey. Sites is a wife and a mother of twin teenagers, a boy and a girl, but she's willing to leave her life and everything she knows at a moment's notice and put herself in harm's way - to help people in need.
    Kelly Sites is back from Africa following her emotional and dangerous journey. Sites is a wife and a mother of twin teenagers, a boy and a girl, but she's willing to leave her life and everything she knows at a moment's notice and put herself in harm's way - to help people in need.
  • Hazel Park man who lied about assault charged with home invasion

    Hazel Park man who lied about assault charged with home invasion

    Tuesday, September 16 2014 1:24 AM EDT2014-09-16 05:24:41 GMT
    Holloway said he was jumped by a group of guys over a cigarette. But the story unraveled and Holloway was lying. A woman who saw the story said that Holloway broke into her home and was caught by her boyfriend who delivered the beating.
    Holloway said he was jumped by a group of guys over a cigarette. But the story unraveled and Holloway was lying. A woman who saw the story said that Holloway broke into her home and was caught by her boyfriend who delivered the beating.
  • 2 men killed after one sets the other on fire

    2 men killed after one sets the other on fire

    Friday, September 12 2014 8:47 PM EDT2014-09-13 00:47:07 GMT
    Detroit Police tell us that two men were killed Friday morning at a home on Springwells street in southwest Detroit after an apparent domestic turned deadly.
    Detroit Police tell us that two men were killed Friday morning at a home on Springwells street in southwest Detroit after an apparent domestic turned deadly.
  • Download the FOX 2 Apps


  • FOX 2 News Five-Day Forecast
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | New Terms of Service What's new | Ad Choices