Brooklyn real estate workers get raises for company logo tattoos - Fox 2 News Headlines

Tattooed marketing

Brooklyn real estate workers get raises for company logo tattoos

Posted: Updated:
NEW YORK (MYFOXNY) -

Rapid Realty NYC offers its employees a 15 percent lifetime pay bump for dying a tattoo of the company's logo on their bodies. And more than 70 of their salesmen and saleswomen have seen Brooklyn Ink Tattoo's Matt Huff to achieve that pay raise.

"My job's not to judge what my client gets," Huff says. "My job's to respect what they want and do the best that I can."

Chief Sustainability Officer Stephanie Barry added a green leaf to her company tat.

"It's kind of like my backwards business card," she says.

Oliver Sinckler, just three days ago, chose wings.

"This is where my career's going to take flight," he says. "My girlfriend, she's the only one I've really told this far, but I guess now mom and dad's going to see it.

Whether to earn the title of "brand ambassador" (which Rapid Realty bestows upon its inked employees) or a lifetime of free tanning (as an MTV teen mom did) or simply to attract attention (like a Norwegian kid with a McDonald's receipt on his forearm), Mark Dimassimo, CEO of Dimassimo Goldstein, calls tattoo marketing a passing fad.

But for now advertising in body ink does seem to generate a lot of buzz. And maybe for places like rapid realty some brand-loyalty, which franchisee Brian Krupcyznski appreciates.

"That means: I'm with you, I'm going to be here forever and that's how we do it," he says.

  • Local NewsLocal NewsMore>>

  • Girl drowns off Coney Island

    Girl drowns off Coney Island

    Tuesday, July 22 2014 11:07 PM EDT2014-07-23 03:07:25 GMT
    A girl from Staten Island apparently drowned off Coney Island Beach Tuesday evening, police said. Good Samaritans pulled Takara McDuffy, 10, and a 9-year-old girl from the water near Stillwell Avenue at about 7 p.m., the NYPD said. Medics took McDuffy to Coney Island Hospital where she was pronounced dead, authorities said.
    A girl from Staten Island apparently drowned off Coney Island Beach Tuesday evening, police said. Good Samaritans pulled Takara McDuffy, 10, and a 9-year-old girl from the water near Stillwell Avenue at about 7 p.m., the NYPD said. Medics took McDuffy to Coney Island Hospital where she was pronounced dead, authorities said.
  • 'Mortified': stage performers over share

    'Mortified': stage performers over share

    Tuesday, July 22 2014 10:56 PM EDT2014-07-23 02:56:08 GMT
    Some might call Jenn Wehrung a performance artist. Others, more simply, a masochist. This Brooklynite shares her deepest innermost thoughts from 6th grade in a show perhaps best summed up by its name: "Mortified."Wehrung is 37, single, and claims to have $37 in her bank account.Financially poor maybe, the ensemble real-life characters of "Mortified" are all filthy rich in memories.
    Some might call Jenn Wehrung a performance artist. Others, more simply, a masochist. This Brooklynite shares her deepest innermost thoughts from 6th grade in a show perhaps best summed up by its name: "Mortified."Wehrung is 37, single, and claims to have $37 in her bank account.Financially poor maybe, the ensemble real-life characters of "Mortified" are all filthy rich in memories.
  • FAA bans U.S. flights to Tel Aviv airport

    FAA bans U.S. flights to Tel Aviv airport

    Tuesday, July 22 2014 10:39 PM EDT2014-07-23 02:39:02 GMT
    The Federal Aviation Administration has banned U.S. carriers from flying to Israel's main airport for 24 hours. The FAA made the announcement at about 12:40 p.m. on Tuesday. This comes after two U.S. airlines cancelled all flights to Israel until further notice following a rocket landing near the Ben-Gurion Airport earlier in the day.
    The Federal Aviation Administration has banned U.S. carriers from flying to Israel's main airport for 24 hours. The FAA made the announcement at about 12:40 p.m. on Tuesday. This comes after two U.S. airlines cancelled all flights to Israel until further notice following a rocket landing near the Ben-Gurion Airport earlier in the day.
Powered by WorldNow

WJBK-TV | Fox 2
16550 West Nine Mile Rd.
Southfield, MI 48075

Main Station: (248) 557-2000
Newsroom: (248) 552-5103

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices