Burger King tosses Satisfries - Fox 2 News Headlines

Burger King tosses Satisfries

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Not even a year ago, Burger King rolled out its lower-fat and lower-calorie Satisfries. But clearly the customers weren't satisfied because this week BK did away with the lighter choice to the disappointment of, well, not many.

It's not the first time the public has failed to bite on a healthier fast food option. In the mid-1990s, Taco Bell rolled out the short-lived Border light tacos. And even before that, McDonald's offered a McLean Deluxe burger. If you haven't heard of it, there's a reason why.

Marketer Steven Yevoli, president of Food Pop, says healthy items tend to fail at fast food restaurants because people go to get the items the chains are known for.

Just as BK pulled the healthier Satisfries, it brought back a less healthy but arguably more popular item: chicken fries. The response has been especially enthusiastic on social media.

Registered dietician Rachel Berman of about.com says there is value in keeping the healthier offerings because in some areas of the country, the fast-food restaurant is a person's only option for miles.

The salads are still on the menu, at least for now.

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